What Is MainStreetMoney™

Smart Loyalty Overview

MainStreet operates a product which it has stylised and calls MainStreetMoney™ (MSM). It is an electronic payment and smart loyalty system, using the mobile phone as a transaction device. It is independent of any telecommunications provider and can be used on any mobile network, any mobile handset and with any account plan.

MainStreet uses the enormously popular, proven and successful method of SMS as the transaction method to drive this cash based smart loyalty program, which bears the acronym, MSM, standing for, as it is pronounced Main Street Money. Customers using the MainStreetMoney™ system, use simple SMS commands to earn cash as a loyalty reward and to effect payments to Merchants from both pre-paid CASH or CASH REWARDS as redemption of their loyalty rewards, and, of course, by TRADE. MainStreetMoney™ can be used as a person-to-person (p2p) payment service, personal payment to a merchant (p2b) or for a merchant account payment (b2b).

For either Cash or Trade, MainStreetMoney™ operates as a debit account system linked to the user's mobile phone number. Users register have to register with the service and must have a positive account balance in order to make payments. Users can move funds in and out of their MainStreet account via their bank account.

For personal users, MainStreetMoney™ provides a fast, safe, simple, convenient, instantaneous method for making payments. Furthermore, MainStreetMoney™ is a 100% mobile payment service, meaning that users do not need to be connected to a terminal, PC or cash register to perform a transaction, nor do they need to be at the point of purchase to effect the transaction.

For merchants, MainStreetMoney™ provides a low cost method for redeeming payments, with greater price setting capability and transaction options.

Revenue for MainStreet is generated from merchant fees, interest on cash deposits, bank transfer fees, gift certificates, cash and trade transfers and payments for goods and services, all of which we call, Micro Transaction Revenue or MTR. The appeal of MainStreetMoney™ is that for personal users, person-to-person (p2p) payments or transfers are provided to Members for free. The revenue model supports a limited number of additional services to Members for free, although this benefit is restricted to p2p transactions.

Trade Dollar Business Overview
The MainStreetMoney™ product when applied to Trade Exchanges, forms a business-to-business (B-2B) market place that facilitates transactions electronically via mobile phone (SMS), the Internet, selected EFTPOS terminals and telephone "e-commerce", or by a SMS powered transaction voucher similar to that used with a credit card.

MainStreet provides support services to Members through both the Internet and customer service staff (Trade Co-ordinators and/or Brokers). These services include sales, promotion of business products/services, cost reduction purchasing, Real Estate, Auctions, For Sale and Wanted, Shopping Mall (including member trade shows), Travel and Import/Export via the MainStreetMoney™ Trade Exchange System.

MainStreet acts as the independent clearing house that facilitates the exchange of goods and services between Members of the MainStreetMoney™ Trade Exchange Program in Australia and New Zealand. Rather than using cash as the medium of exchange, MainStreetMoney™ Members use a currency unit known as a MainStreetMoney™ Trade Dollar (which is equivalent to one Australian Dollar in Australia and one New Zealand Dollar in New Zealand), to record the value of transactions. This system complies with all Australian and New Zealand tax laws. The MainStreetMoney™ System provides account keeping and administrative services to support trading between Members, constantly monitoring the Cash, Trade Dollar and Cash Reward balances of each Member.

MainStreet's business was established in 2000 and has now grown to include the development of a strong public company with over 400 Shareholders and many thousands of Members in Australia and New Zealand. The MainStreet parent company, MainStreet International Group Limited, is expanding and acquiring strategic businesses that will enhance its MainStreetMoney™ Trade Dollar Exchange, such as the recently acquired, Property Traders Australia Pty Ltd, which offers over $2 billion worth of real property, cars, boats and other high end products of interest to Members. In the coming months reciprocal trading rights will exist in Australia, New Zealand, the United States and by the end of 2010, parts of Asia and Europe where MainStreet is establishing a presence, enabling Members to use their MainStreetMoney™ Card when travelling overseas and to conduct international trading using MainStreet's worldwide electronic market place via the national and international MainStreetMoney™ Global Trade Exchange System.

A business or company, such as a property developer, registers to become a Member so that they can participate in the MainStreetMoney™ Trading Program by paying a small initial membership fee ($60.00 per annum). Each Member receives a MainStreetMoney™ Membership card and an individual account number. These cards can also beissued in a co-branded format from the primary Trade Program from where the Member was introduced, such as Property Traders Australia. Members desiring CREDIT are then assessed via an online application for a MainStreetMoney™ interest free line of credit, denominated in MainStreetMoney™ Trade Dollars, to enable the Member to commence trading or to purchase a property or high value product. The Member's MainStreetMoney™ Trade Dollar balance is updated each time a purchase or sale is conducted through their Online Trading Account.

MainStreet is in the process of acquiring new Members of MainStreetMoney™. These members are interested in purchasing real property and other high value items from property developers, vendors or from small and medium sized businesses to multinational companies. They use MainStreetMoney™ Trade Dollars to offset cash expenses, while benefiting from new sales which are paid for through the use of MainStreetMoney™ . This cashless trading typically accounts for approximately 5% to 25% of a selling Member's business turnover, resulting in increased profit and better cash flow.

New MainStreetMoney™ Trade Brokers are being sought and trained for Property Trading offices throughout Australia and New Zealand, that will use MainStreetMoney's proprietary software, sophisticated business analysis process, database and trading system to assist and promote trade between businesses.

In order to further promote trading between Members and to maximise the efficiency of the Trading Program, MainStreet supplies each Member with an MainStreetMoney™ Card that can access their online MSM Account via SMS, or online Trading Directory (again, powered and accessible by SMS). All services may be accessed via the web site of our MainStreetMoney™ Program Operator (Merchant) through which the Member was set up or introduced, with them issuing the member a MSM Card, or otherwise through the company's generic web sites such as www.mainstreetmoney.com.au and www.mymsm.com.

Internationally, Members can gain access via www.mainstreetworld.com.

MainStreet derives revenue through initial membership fees, transaction fees, monthly administration fees and franchising licence fees.

MainStreet has a trained sales force, responsible for the identification and recruitment of new Members. This sales force is employed by the Company or by Franchisees responsible for specific geographic regions. In Australia and New Zealand, MainStreet is in the process of rolling out some 120 franchised offices plus 10 company-owned offices. Property Traders is one such company operated office and can be seen at: www.propertytradersaustralia.com

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